SOA & BPM Conference Keynote

Posted: January 28, 2009  |  Categories: Microsoft SOA and BPM Conference SOA Uncategorized

Conference has started. It was kicked off by Eddie Amos. Even though there is a financial crisis going on and conference has been made condensed to 2 days 🙁 there are:

  • 400 attendees
  • 25 countries
  • 25 breakout sessions


The it started of with Steve Martin debunking the myths around SOA. Is dead or alive? A lot of hype around it being alive or dead (see Anne Thomas Manes). Here are some myths:

  • Does SOA stops at Firewall? No it begins at the firewall.
  • SOA Aligns the Business and IT… No, it is about the how to implement SOA.
  • Alignment between IT and Business is done through people not technology (how). SOA Goverance fixes everthing… No it needs to expands all of IT not just SOA (true).
  • Corny one SOA will teach children learn to read (haha).

So judging from Steve Martin’s talk SOA is alive; we are just at the beginning!!!


Microsoft will be bring technology to get us there:

WCF, WF, IIS/Dublin, Windows Azure Services Platform.


Microsoft invested a lot of money in cloud computing (i.e. datacenters and technology).


Good talk from Steve Martin.

HP Mark Davis Partner perspective for SOA.

SOA Foundation:


Basically High level talk about SOA inside commercial flight (AirSOA). Next some more around SOA from customer perspective like Boeing, Chevron and MacDonald’s. Some introduction to audience and then questions were asked by speaker Eddie Amos.


Author: Steef-Jan Wiggers

Steef-Jan Wiggers is all in on Microsoft Azure, Integration, and Data Science. He has over 15 years’ experience in a wide variety of scenarios such as custom .NET solution development, overseeing large enterprise integrations, building web services, managing projects, designing web services, experimenting with data, SQL Server database administration, and consulting. Steef-Jan loves challenges in the Microsoft playing field combining it with his domain knowledge in energy, utility, banking, insurance, healthcare, agriculture, (local) government, bio-sciences, retail, travel, and logistics. He is very active in the community as a blogger, TechNet Wiki author, book author, and global public speaker. For these efforts, Microsoft has recognized him a Microsoft MVP for the past 8 years.


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